Shades for the whole coast.
$14.99 frames with 100% UV protection, from four beach stores between Huntington Beach and Pacific Beach.
Sunglasses · $14.99 a pair
Buy 2. Get the 3rd free.
Mix and match any frames in the store. Offer applied at checkout.
Shop sunglassesSunglasses
$14.99 a pair. The third one's on us. Buy 2, get 1 free
Aviators, shields, rimless frames with wood temples, cat eyes. Pick any two and the third pair is free. The discount applies at checkout.
Jewelry
The Gold Gods collection.
Micro diamond Cuban links, tennis chains, crosses and beaded bracelets, many marked down right now.
8MM MICRO DIAMOND CUBAN LINK CHAIN-The Gold Gods
Gold GodsRegular price
DIAMOND CROWN OF THORNS BRACELET IN WHITE GOLD-The Gold Gods
Gold GodsRegular price
Tiger Eye Gemstone Lion Beaded Bracelet - The Gold Gods
Gold GodsRegular priceCrazy socks
Your feet deserve a personality. Buy 4, get 1 free
Cereal mascots, soda cans, cult movies and cup noodles. $13.99 a pair, for men and women.
Shop by category
Everything the boardwalk is wearing right now.
From polarized sunglasses to diamond Cuban links and socks with breakfast cereal on them. Online, or in person at one of our beach stores.
Buy 2, get 1 freeSunglasses
Men's, women's, kids', festival, aviators and clear-lens fashion frames.
The Gold Gods
Cuban links, tennis chains, crosses and pendants.
Crazy Socks
Men's and women's. Buy 4, get 1 free.
Watches
Statement pieces for every wrist.
Onesies
Adult and kids. Zebras, tigers, unicorns.
Bags & Fanny Packs
Brick Bags, fanny packs and Fi-Hi coolers.
Your one-stop shop for sunglasses, jewelry, watches and crazy socks.
The latest styles in the best quality, for a fraction of what normal retailers charge.
Our promise to you
Cheap price. Not cheap lenses.
A $14.99 pair still has to stand up to a full day on the sand. Every pair we sell is built to the same standard.
- 100% UV protectionOn every pair of sunglasses we carry.
- Impact and resistance testedTested to meet industry standards and keep your eyes safe.
- A fraction of the retail priceThe latest styles at prices normal retailers can't touch.
Visit us
Four stores, all a short walk from the sand.
Our friendly staff will walk you through the latest trends and help you find exactly what you need at unbeatable prices.
Wholesale
Want our best sellers on your shelves?
Interested in carrying our inventory in your retail location? Send us your name, company, resellers number and what you're after, and we'll get back to you with all the details.
Apply for wholesale